The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously, By Harvey McKinnon
Reviewed by Courtney Powers
The 11 Questions Every Donor Asks and the Answers All Donors Crave proves that you should never judge a book by its cover, or its title. Harvey McKinnon’s newest book may come across as yet another standard how-to book on fundraising. Instead, Mr. McKinnon’s casual, conversational writing style both engages the reader and successfully embroiders real life anecdotes (from experts in the field) to illustrate his points as he answers each question.
Throughout the book Mr. McKinnon, a fundraiser (and donor) for over 30 years, clearly presents his knowledge of the subject in a friendly, common sense way that everyone from the newest fundraiser to the most experienced will appreciate.
The book is broken down so each chapter asks and answers a question that “all donors crave.” Each question is relevant to the field, and Mr. McKinnon skillfully weaves in additional tips and solutions for fundraisers. For example he takes on the common issue of overhead costs while answering “How much do you want?” He offers a four-step solution to respond to the question starting with “know the numbers” and closing with “refocus the mission.”
In sum, 11 Questions is a wonderful read, both enjoyable and informative. No matter the extent of your expertise or time spent in the field you should pick up a copy. One hundred quick pages later you will have the answers to far more than 11 questions!
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