First Lady Michelle Obama officially launched the “United We Serve” American summer service campaign yesterday at the National Conference on Volunteering and Service in San Francisco. The Chronicle of Philanthropy quotes her as sharing that “This new Obama administration doesn’t view service as something separate from our national priorities. We have an administration that understands that service is the key to achieving our national priorities.”
FLiPs: How do you plan to harness the energy of the campaign – and that stemming from the passage of the Serve America Act – to meet the social goals of your foundations, companies, and nonprofits? We want to hear from you!
Background on the campaign: The “United We Serve” initiative will run from June 22 to September 11. A government website, serve.gov, has allied with All for Good, a new online volunteer-recruiting tool designed by technology and nonprofit representatives from Google, the Craigslist Foundation, and YouTube; it’s hosted by Google. Volunteer activities can be found on the site, which is operated by the Corporation for National and Community Service. The project is governed by Our Good Works, a new nonprofit. Open-source technology is utilized, so that groups or individuals can develop new ways to use the data. Tool kits will be housed on serve.gov too, to guide people in project creation and execution.
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