The Obama-Biden campaign recently released an iPhone app that is revolutionary. The app isn't just an abridged version of the site, but a tool embedded into your iPhone designed to exploit it's capabilities. Consider for example, the "Call Friends" tool, which organizes all your contacts (using their area code) by state battlegrounds. From within the tool, you can call a contact and talk Obama, talk McCain, or even talk Tina Fey. After making a call from the tool, the contact's note "Have not called" is changed to "Called". (There is also options to label the contact "Not interested", "Already Voted", "Call back", and others.)
From the app, you can sign up to receive emails and text messages about recent updates, read local and national Obama news, watch videos and view photos, view a countdown to Election Day, read Obama's view on the all issues but most importantly- donate. Political favorites aside, the app is magnificently clever.
Think about your non-profit. A tool that is in front of your constituent every time they look at their phone, allows them to easily access recent updates, and offers them an opportunity to conveniently donate is unreal- yet, here it is. The potential popularity of this app to catalyze a stronger passion for your advocacy group or nonprofit looking to build a more motivated following I believe is only months away from your nearest app store.
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