There's been a lot of focus on social media, networking, and pushing out content. However, a recent examination through 40+ Inspirational Non-Profit Website Designs and some recent grumblings on Twitter made me think about good design: it's always in demand and always necessary. I always enjoy when an organization launches a new website design and really nails it: the color, layout, and message just work together. I'm not a designer, but I love good design.
Of course, I always go by five rules when looking at a nonprofit's homepage. Even the most awe-inspiring design needs to get these five things right in order for me to get that warm-fuzzy feeling about the rest of the design:
- Consistent branding and compelling imagery
- Simple navigation
- Timely information
- Constituent registration area (newsletter, advocacy, etc)
- The "Donate" button
Its easy to agree with these points, but much more difficult to ensure these points with your website's designer. These aren't subjective points (like a shade of blue or the type of photo); these should be hard points that will keep your organization's homepage simple, timely, and interactive. The best video or the coolest Flash application means nothing if a designer can't pull these "big five" into the design.
Stop reading now and look at your organization's or your favorite organization's homepage. Did they get these big fve right? If so, good. Now, enjoy the rest of the design and feel comfortable knowing that the organization is putting their best face forward.
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