Truth be told, that headline is a nod to a CNN.com headline this week about a congressman tweeting during President Obama's address to the nation. But this week was a clear indication of why we've recommended that clients use the Web 2.0-social media-micro-blogging phenom that is Twitter.
One of our clients signed on to Twitter on February 11. Since then, they've had two key returns:
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A clear increase in site traffic with Twitter jumping up to one of their top referring websites.
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Just this week, the client was contacted by a company in their field that they were not previously connected with soley because the company found them on Twitter. I hope this is just the beginning of new collaborations and potential partnerships that come as a direct result of a Twitter.
I should also say that I've been particularly impressed with this organization's adoption of Twitter. They quickly keyed in on developing their voice and leveraging Twitter to highlight the information and resources found on their website, which are surprisingly handy for almost everyone, not just the blind and low-vision audience they target.
If you're still not sure about Twitter for your organization, I have these recommendations for you:
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Visit http://twitter.com/nonprofitorgs to see which nonprofits are using twitter
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Use Tweetscan or Twitter Search to see who's talking about you
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Think it will take up too much time? Consider Tweetlater to schedule your tweets
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If you're a organization serves a local community, try Twellow to see who's tweeting in your neighborhood.
I'm on Twitter. Are you?
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