- Microsoft released its own anti-virus and spyware program, Security Essentials. Based on early reviews, McAfee and Symantec should worry.
- Sony and Nintendo have long been the most well-known names in gaming consoles; dominating the industry. Microsoft however has been creeping up. They recently announced that the XBOX 360 passed the 30 million unit mark, making 2008 their biggest year – and that’s still not enough. They have a partnership with NetFlix, allowing movie rental on the console (oppose to purchasing/renting expensive blu-ray discs that play on the Sony PS3), and with Project Natal on its way in 2010, the Nintendo Wii will soon look as primitive as an Atari.
- Windows7, the OS follow up to Vista. Reviews have been very strong and almost as exciting as XP was when it was released and people were literally waiting in lines for it. A stronger OS from Microsoft means less converts to Apple. Kylie 's too cute to be wrong.
- And there's the upcoming Microsoft Office 2010 which is said to have a strong online component to it. This move, I can’t help but imagine has to be a wink/nod/gotcha’ to Google’s Docs – a free online suite of Office-like tools.
Then there’s Bing, Microsoft’s new search, no - sorry, “decision” engine. I’m frequently coming across Bing-talk online. Reviews thus far:
Bing Keeps Growing: Has Microsoft Finally Cracked Search?
The only thing that will make people switch from Google (or even Yahoo!) to Bing is noticeably better search results. We recently wrote about a site called BlindSearch that lets users blindly sample search results from Google, Yahoo!, and Bing and then choose the best results. The results of that test have been taken down to thwart users attempting to game the system, but at the time of our writing last week, Bing wasn’t doing so badly with people preferring its results about one third of the time. None of the top three search engines were preferred by users more than 45% of that time, which really indicates how close they are to one another in result quality.
Microsoft's Bing search engine in challenge to Google
Although it's important to note that the chances of Bing beating Google are slim, it's also important to note that through the help of several innovative features, Bing has been able to capture some market share away from the search giant. In fact, it now has about 10 percent market share. A few years ago, the thought of Microsoft achieving that kind of success online was unheard of. http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article6837577.ece
Bing Growing Eight Times Faster Than Google
No doubt about it: More consumers are Googling with Bing. According to the latest stats from research firm Nielsen, Microsoft’s (MSFT) new search engine is growing faster than its archrival’s.
It’s talk like this that cannot, and given our industry, should not be ignored. However, I’m a slave to my habits, and my habits have revolved around Google for years. So I had to think up a way to make this interesting and keep me motivated through any bumps while trying Bing out - than it hit me, I decided to put myself through a 30-Day Bing Challenge, I’m calling it, “Three-O, Bing-Oh” (I’ll consider other titles in the comments section).
Starting today, I’ve made Bing my IE7 homepage, and I’ve made it the default search engine on the engine toolbar.
In 30 days, I’ll put together my ideas, general impressions, unique offerings and “decision” helpfulness of the search results on this blog. Should be fun!
See you in three-oh-days.