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onLine examines all things related to philanthropy and "being online": online marketing, online fundraising, Web 2.0 technologies, new tools, new issues, and new strategies to help nonprofits find their audience, philanthropists find their causes, and technologists and marketers understand the Web.

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Comments

Dear Colleagues
This is a "good news" article ... and I like it ... but way more than this is needed in order for organizations to be responsive to the needs of society. While, in a free society, everyone should have the right to choose what they want to do and how wealth should be used ... society has the right to measure and report on how useful ... how much value adding for society ... the use of money and other resources has been.

With modern technology it is getting more and more possible to do this ... but most techniques result in information overload which is counterproductive. We think that Community Analytics (CA) might be close to the answer to this ... and if it can be deployed we expect it will result in a paradigm shift in the behavior of resource allocation decision makers in both the for profit and the not for profit arenas.

This is a terrific post. Do you have any real life examples of nonprofits using social media as part of their governance?

I can see the author Wales trying to create a hypothetical example to support his case of how social media can make organizations more accountable and boards more involved. But why doesn't the board member in example just contact the CEO who seeks a big pay raise about this HR (human resources) issue and not do a shadowy social media action of using 80,000 Tweeters to get a subtle message of no pay increase across to the CEO?
Come to think of it, the Board member tries to single-handedly decide this issue without learning what merit or justification the CEO or other Board members might see in a pay increase?
That seems cavalier.

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