By now, you should be well aware that your organization needs to engage site visitors and constituents with video. YouTube's Nonprofit Program is very good resource for displaying video on your site and using their social networking tools to create your own branded channel.
YouTube has also created two new channel resources to help nonprofits use YouTube in their communications strategies. YouTube's Agent Change examines activism and video, while Google For Nonprofits provides instructions and great case studies for using Google's nonprofit resources. Both are worth bookmarking for future reference.
Here are two videos to explain how these resources can help your organization:
YouTube's Agent Change
Google 101 Implementation
Comments