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onLine examines all things related to philanthropy and "being online": online marketing, online fundraising, Web 2.0 technologies, new tools, new issues, and new strategies to help nonprofits find their audience, philanthropists find their causes, and technologists and marketers understand the Web.

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August 15, 2007

Video: Lance Amstrong on Philanthropy

About half-way through this near-hour interview with cycling great Lance Armstrong at the Aspen Institute, talk turns to philanthropy and leadership in causes. Good stuff about how starting a movement and raising funds can move government policy.

June 18, 2007

Video: YouTubing the Check-Passing Shot

We've all done it - either staged, photographed, or grinned our way through that classic moment in philanthropy: the check-passing shot. Well, here's new twist: putting the "big check moment" on YouTube to get some extra value, and create some emotion around the old formula. In this video, Philadelphia businessman Lance Heft establishes an American Cancer Society endowment in honor of his fourth grade teacher, Louise Zulick. The video makes it personal.

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