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onLine examines all things related to philanthropy and "being online": online marketing, online fundraising, Web 2.0 technologies, new tools, new issues, and new strategies to help nonprofits find their audience, philanthropists find their causes, and technologists and marketers understand the Web.

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July 08, 2008

"Dancing": Four Million Views on YouTube

Two weeks ago, a guy named Matt Harding posted a YouTube video of him dancing with people throughout the world. "Dancing" has become a cultural phenomenon with more than four million views on YouTube. This sequel video to his original 2004 and 2006 "Where the Hell is Matt?" videos has caught fire worldwide (the 2006 original itself has ten million views in two years).

This reminds us that simple ideas can be the most effective. Learn more about Matt and his efforts in the recent New York Times article and be sure to watch all of this inspiring video.

January 25, 2008

Video/Podcast: Forces for Good at Google

On YouTube, Google reaches out to viewers by broadcasting videos of influential individuals coming by to discuss topics of their respective fields.

Within the channel, located at www.youtube.com/atgoogletalks, you will find videos with presidential candidates who have visited Google, powerful and influential women, well-known filmmakers, and esteemed authors.

Recently, Heather McLeod Grant, the co-author of Forces for Good: The Six Practices of High-Impact Nonprofits, (voted a top 10 book for 2007 by The Economist), dropped by to discuss what makes a non-profit great. (Also see onPhilanthropy's recent article by Julie Fagnani on Google, "Google: Better at Doing Good?")

To find out more about Heather's book, or hear more about her views on measuring non-profit impact, check out Sean Stannard-Stockton's (onPhilanthropy guest writer) podcast at his website Tactical Philanthropy. There, he interviews Heather McLeod Grant and Leslie Crutchfield about their book, but also on several topics including the potential Web 2.0 brings non-profits.

Click here to listen. (A transcript of the interview is available here.)

January 16, 2008

Podcast: Reporting Changes to the IRS

When I think of the new year, two things always come to mind, first is a desire for change, and second, a reminder to balance my check book for tax filing. This doesn't just apply to one's personal life, but also  to one's foundation. A change in mission, a change in revenue acquisition, or even a change in address requires reporting to the IRS.

Tim Mooney, in his latest podcast goes over steps and points to keep in mind when reporting to the IRS.

Listen it to here.

Be sure to visit the site to download related resources, as well as other non-profit podcasts.

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