JustGiving: Big splash in The Guardian on Saturday about a new reality TV show that makes multi-millionaire businessmen live on state benefits for 10 days in some of the most deprived areas of Britain. At the end of their tenure slumming it under the watchful gaze of the cameras, the participants in Secret Millionaire decide which members of their oblivious community deserve the £50,000 they've agreed to give away. So the undercover millionaire receives a kind word from an unsuspecting shop assistant, or a smile from the single mum next door, and in return pops a whacking great cheque in the post.
Hmm...Is this innovative, socially conscious programming that encourages redistribution of wealth? Or is it poverty voyeurism that encourages only viewing figures?
Comments