CNN Spot on Charity and Shopping

CNN did a piece on cause marketing and holiday shopping last Friday, and I was asked to make some comments on the phenomenon. The video is here, if you'd like to watch. Correspondent Ali Velshi did a neat job summing up how hot philanthropy is this year, and how it ties into consumer brands. Given the rise of "philanthropy coverage" in the mainstream press, the business of giving - from both a consumer and economic viewpoint - will continue to be a hot story next year, I'd guess. And I confess: it was fun being on TV.