Corporate philanthropy: low engagement level

Peter Frumkin on Philanthropic Engagement: Contractual relationships are frequent in the world of corporate philanthropy, where gifts are conveyed often with relative detachment, but where there is some assumption of alignment between values—or at least interests. Companies that give are reluctant to get too closely connected to the organizations they support for a range of reasons. Chief among them is the fear of exposure to negative publicity should charitable programs backfire or fail.