If there's nothing you wouldn't do for your daughter

Houtlust - Nonprofit Advertising and Social Campaigns: Saatchi & Saatchi Sydney have created yet another thought-provoking campaign in support of White Ribbon Day in Australia, the United Nations' International Day for the Elimination of Violence Against Women on November 25. Building on the award winning campaigns of the previous two years, the approach this year aims to bring the issue of violence against women even closer to home, by calling on fathers to take action now in order to improve the future safety of their daughters.