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Brian - I think tehbig question will end up being - "does this lead to bigger support evnetually, and wider support in the near term." I'm going to try it out. I'm a big believer in the idea of extending charity brands, breaking down the walls of traditional donor/nonprofit relationships....think it's a net positive (not to use a pun).

I'm pretty sure that this is not Facebook entering the e-philanthropy realm. I believe they are only allowing the proceeds of these gifts to be given to the Komen Race for the Cure for the month of February. Afterwards, Facebook will retain the profits. That's what I've heard anyway...

I want to be positive about the new ways that organizations are encouraging a younger generation to think about philanthropy, but I have my concerns. As with the ProductRed Razor phone from Sprint, I am concerned that trying to boost commercial revenue with a philanthropic edge is sending the wrong message. If they can raise funds this way, great, but in the end teens are more excited to have a flashy icon than to have made a philanthropic gift.

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