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onLine examines all things related to philanthropy and "being online": online marketing, online fundraising, Web 2.0 technologies, new tools, new issues, and new strategies to help nonprofits find their audience, philanthropists find their causes, and technologists and marketers understand the Web.

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December 06, 2007

Video: On the Record

ONE, the huge (2.4 million members) non-profit humanitarian organization that is best known for fighting hunger has recently developed their "On the Record" campaign. The sub-portal on the ONE website, One the Record, interviews presidential candidates from Republican and Democratic parties, and briefs visitors on the candidates stance and approach to ending hunger if elected president. It also allows visitors to select and compare the responses of up to 3 candidates on questions about reversing the spread of HIV/AIDS, improving child and maternal health, universal primary education, and some others.

Visit the On the Record website

Learn more about ONE

December 03, 2007

t5m Launches Socially-Concsious Online-TV


While still maintaining their intent on entertaining and inspiring, t5m now gives users direct access to original, broadcast interviews featuring famous personalities, events and news stories - covering headlines from fashion to the causes the stars support. t5m will feature an extraordinary range of people from actress Kate Bosworth to explorer Sir Ranulph Fiennes, author Barbara Taylor Bradford to musician James Blunt, and from world champion surfer Kelly Slater to actor Christian Slater.

Nelson Mandela's HIV/AIDS campaign, 46664, is the first cause to announce its involvement. The dedicated 46664 channel is already live as part of today's beta launch of

Charlie Muirhead, founder and CEO of t5m commented: "The next wave of entertainment is inspiration. Nothing else on the web offers such direct, unmediated access to the people and stories shaping the world we live in. We hope that t5m will be a much loved addition to every web user's favorites."

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