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onLine examines all things related to philanthropy and "being online": online marketing, online fundraising, Web 2.0 technologies, new tools, new issues, and new strategies to help nonprofits find their audience, philanthropists find their causes, and technologists and marketers understand the Web.

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July 31, 2008

Video: Media That Matters

The Media That Matters Film Festival is the premiere showcase for short films on the most important topics of the day. Local and global, online and in communities around the world, Media That Matters engages diverse audiences and inspires them to take action. - YouTube, Media That Matters Channel

Within their YouTube channel (link), are several individually produced PSA and stories intended to increase awareness of underrated issues, current plights, and existing injustices. My favorite- America for Dummies features 17 year old Niaz Mosharra, reviewing the lack of passion for self-education among youths, and how the quantitative measurement schools rely on to measure educational success adversely effect youth's in school. View the video below.

July 08, 2008

"Dancing": Four Million Views on YouTube

Two weeks ago, a guy named Matt Harding posted a YouTube video of him dancing with people throughout the world. "Dancing" has become a cultural phenomenon with more than four million views on YouTube. This sequel video to his original 2004 and 2006 "Where the Hell is Matt?" videos has caught fire worldwide (the 2006 original itself has ten million views in two years).

This reminds us that simple ideas can be the most effective. Learn more about Matt and his efforts in the recent New York Times article and be sure to watch all of this inspiring video.

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